Revenue Under Management™ System

 At Shokhin & Shokhin Financial LLC, we believe traditional accounting metrics don’t tell the full story. Firm revenue and client counts show growth on paper, but they don’t measure the real scale of responsibility an accounting firm carries for its clients’ success.

 That’s why we developed the Revenue Under Management™ (RUM) framework — a new performance model for modern accounting firms.

 Revenue Under Management™ represents the total annual client revenue your accounting firm manages through bookkeeping, payroll, compliance, and CFO oversight.

It’s the accounting industry’s answer to Assets Under Management (AUM) in financial advising — measuring not the money you earn, but the economic footprint you manage on behalf of your clients.

 Most firms measure their own revenue.

We measure the revenue we help manage, protect, and grow.

RUM captures the size, impact, and trust placed in your firm — showing how much client revenue flows under your financial oversight. It connects your success directly to the prosperity of your clients.

At Shokhin & Shokhin, our firm currently manages over $45 million in client Revenue Under Management™ across Washington businesses of all sizes. This number grows each time our clients grow.

 We track our own performance using the RUM Ratio:

Firm Revenue ÷ Total Revenue Under Management

This ratio measures efficiency, scalability, and impact.

When the RUM increases — your firm’s influence, precision, and economic reach expand with it.

Our goal is simple: build scalable systems that multiply client growth while maintaining the highest standards of compliance and audit-ready confidence.

 Created by Michael Shokhin, former Washington State Department of Revenue auditor and founder of Shokhin & Shokhin Financial LLC, RUM was built from over a decade of experience in public auditing, tax compliance, financial consulting, and enterprise-level CFO strategy.

It’s both a measurement standard and a growth philosophy — designed to help accountants lead with precision, integrity, and scalable systems.

 RUM is more than a metric. It’s becoming a movement.

We are developing the RUM Partner Network™ — a national initiative to train, certify, and benchmark accounting firms adopting the Revenue Under Management™ framework.

Firms who share this vision will soon be able to join as Certified RUM Partners™, access our reporting templates, and contribute to an annual “State of RUM” benchmark report.